Return on Leadership Blog

News & Insights for the C-Suite & Board

Return on Leadership Blog

Why Is Innovation So Damn Hard?

Why are truly innovative corporate cultures so few and far between? Nearly three-quarters (73 percent) of American CEOs polled by PricewaterhouseCoopers believe their industries will be disrupted over the next five years as direct and indirect competition heats up. Innovation may be the only way for their companies to survive and thrive – but spearheading successful innovation is easier said than done.