Mixing Work Styles to Chase Innovation
Companies eager to make operational breakthroughs have to find the right mixture of corporate strategy to incubate innovation. According to a recent Forbes Agency Council report, the best results come from embracing the more anarchic work styles associated with Google and its fellow disruptors, while combining those elements with the steady, methodical processes that are more typical in the corporate structure. (May 3, Kent)
Working in a solely idea-driven realm tends to lead to poor documentation and a lack of concrete planning, but the results can be truly revolutionary. Conversely, more measured thinking has value in tethering new concepts to the reality of the market. Especially in regulated industries, it’s important to keep at least part of the creative process anchored in this style while setting corporate strategy. Team composition can and should encompass workers who are skilled in each individual style.
More anchored and sensible thinking can center around customer needs and current market conditions. The more ambitious and disruptive thinkers are all about doing things that have never been tried before. By combining team members from each camp, leaders can drive a new corporate strategy, creating business units that design new customer-pleasing products and solutions that the audience doesn’t even know it wants yet.
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