Rediscovering Imagination Powers Innovation
Companies are built on solid, sensible foundations. However, taking a completely logical approach to strategy may limit a business’s ability to innovate and come up with ideas that will improve its standing. Forbes contributor Alison Coleman recently spoke with industry thinkers about ways to get out of this operational cul-de-sac. (May 14, Coleman)
U.K. Academy of Chief Executives Chair Vince Tickel explained that innovative ideas come from the kind of limitless thinking most associated with childhood. When leaders tackle business problems without preconceptions, they’ll likely come with a variety of novel ideas. While most of those concepts won’t work, the ones that do can lead to breakthroughs.
HEC Lausanne professor Xavier Castaner suggested that teams should workshop their ideas without forcing them to be useful or meaningful right away. He noted that when leaders try and make their concepts fit into a company’s plans from the start, the creative process may be stifled.
Furthermore, the best ideas businesses generate probably won’t be the products of a single mind working away in isolation. When employees can communicate and collaborate well, they are free to pool their strengths and creativity and generate new concepts that will eventually deliver real results.
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