Building
A Talent Brand
Attract and develop the best and the brightest to
remain competitive
By Thomas
J. Fuller - General Managing Partner -
Epsen Fuller
|
IMD
In today’s increasingly complex business
environment, companies are competing fiercely for
talent as they struggle to maintain the pace of
innovation. Talent is perhaps the only remaining
sustainable competitive advantage in the globalized
economy where access to capital seems limitless and
the speed of change relentless.
The traditional corporate arena is in the
process of being redefined. In the global struggle
for market share, winning the battle for the most
capable leaders can be decisive. While CEO turnover,
and that of other c-level executives, continues on a
frenetic pace, recent studies by renowned management
and leadership experts Jim Collins, Peter Capelli
and Nitin Nohria all suggest that the quality of
leadership is the single most important driver of
corporate performance and shareholder value.
While talent is critical to success, it is
also becoming scarcer by the day. Numerous studies
indicate a seismic demographic shift, pointing to a
continual decline in the executive population. In
addition, the “supply” problem is further compounded
by the progressively more sophisticated competencies
being demanded of the executives of today and
tomorrow. In an increasingly complex and globally
integrated environment, managers need to demonstrate
cultural versatility, entrepreneurial ability and
the influencing skills to manage geographically
dispersed teams within matrixed organizations.
The specialization and complexity being
defined in many of today’s emerging roles is
staggering. CIO’s are expected to transform into
Chief Efficiency Officers, Chief Security Officers
are no longer just minding the activity at the front
door, risk management is top of mind with most of
today’s CEOs; at the same time, many companies
struggle to maintain a true connection with their
customer and anyone who can truly drive business
strategy and transformation is being sought after
with rock-star status.
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"Never tell people how to do things. Tell them
what to do and they will surprise you with their
ingenuity."
~ George Patton