You're in Charge Now - L.E.A.D!
12-03-2008 | View as PDF
By Daryl Brewster - former CEO Krispy Kreme
Who would have thought at this time last year that Lehman Brothers would fail, Bear-Sterns and AIG would be bailed out, credit would all but disappear, the Dow Jones would return to 2003 levels, gas would run up to $4 per gallon before falling to under $2?
Even your own world seems out of control. Your 401-K seems more like a 201-K. You avoid opening pink envelopes. And your dreams of retiring on the beach have been replaced by wondering what part-time job you can find when in your 60’s.
But you’ve just been asked to take over a new group or company. So, now what do you do?
“When placed in charge,” my Dad used to say to us, “it is your responsibility to lead.”
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About the Author
Daryl Brewster has over 25 years of experience running some of the world’s great consumer brands in the US and abroad, providing leadership to well-known brands that found themselves in trouble.
Most recently, he was CEO of Krispy Kreme where he instilled much-needed stability, resolving billions in lawsuits, reducing debt by half, building cash, growing sales and delivering profitability. Previously, Daryl held key roles at both Campbell’s and Nabisco. He spearheaded the Nabisco ’s move from flat sales and declining profits to top and bottom-line growth on two occasions, launching several $100 million new product platforms and its global biscuit initiative in the process.
A Phi Beta Kappa graduate in Economics from the University of Virginia, he holds an MBA from the University of North Carolina at Chapel Hill and has served on the board of for-profit and non-profit companies. He has recently received the distinguished alumni award from UNC and been honored as the volunteer of the year in his local community.
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